Privacy Policy
How Link and Lace Handles Personal Information
Last updated: 20 June 2026
This Privacy Policy explains how Link and Lace collects, uses, stores and shares personal information when you visit
or communicate through
https://linkandlace.com/
.
For the purposes of applicable UK data-protection law, the operator of Link and Lace is the controller of personal
information described in this policy.
The ICO advises that a privacy notice should identify the organisation, explain its purposes and legal bases, describe
retention and sharing, and inform people of their data-protection rights.
Contact Details
Link and Lace
44 Carnaby Street
Carnaby
London
W1F 9PS
United Kingdom
Privacy contact:
Roper Penberthy
Email:
Roper.Penberthy@prat.UK
Telephone:
+44 7745 526879
Information We May Collect
Depending on the features you use, we may collect:
Your name.
Your email address.
Your telephone number, where you provide it.
The content of messages, comments or submissions.
Newsletter subscription preferences.
Information concerning correction requests or complaints.
Your Internet Protocol address.
Browser, device and operating-system information.
Pages visited, referral sources and approximate visit times.
Cookie identifiers and consent preferences.
Information supplied when entering a competition, responding to a survey or contributing content.
Information concerning suspected spam, abuse or security incidents.
Please do not send sensitive personal information unless it is necessary and we have specifically requested it.
How We Collect Information
We may collect information:
Directly from you when you email, telephone or contact us.
When you submit a comment or other Website form.
When you subscribe to a newsletter.
Automatically through server logs, cookies and similar technologies.
Through analytics, advertising, anti-spam, security, hosting and content-delivery providers.
From publicly available sources when investigating a correction, complaint or editorial matter.
Privacy information should generally be supplied when personal data is collected directly from an individual.
Why We Use Personal Information
We may use personal information to:
Operate, secure and maintain the Website.
Respond to questions, requests and correspondence.
Review and moderate comments.
Process corrections, complaints and legal notices.
Send newsletters or marketing messages where permitted.
Maintain subscription and consent records.
Understand Website use and improve content.
Measure Website performance.
Detect spam, fraud, abuse and security threats.
Manage advertising and affiliate arrangements.
Establish, exercise or defend legal claims.
Comply with legal and regulatory obligations.
Maintain editorial records and protect journalistic activity.
Lawful Bases
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Consent:
where you choose to subscribe to marketing, accept non-essential cookies or otherwise provide valid consent.
Legitimate interests:
where processing is reasonably necessary to operate, improve, protect and administer the Website, communicate with
readers, prevent abuse or support editorial work, provided those interests are not overridden by your rights.
Contract:
where processing is necessary to take steps at your request or perform an agreement with you.
Legal obligation:
where we must process information to comply with applicable law.
Legal claims:
where information is required to establish, exercise or defend legal rights.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that
occurred before consent was withdrawn.
Comments
When visitors leave comments, the Website may collect the information entered in the comment form together with the
visitor’s IP address and browser information.
This information may be used to display the comment, identify spam, investigate abuse and maintain Website security.
Comments may remain publicly visible for as long as the associated article remains published. We may retain moderation
and security records for longer where reasonably necessary.
Do not publish private information in a public comment.
Email and Contact Enquiries
When you contact us, we may retain your name, contact details, message and related correspondence.
We use this information to respond, maintain an appropriate record of the communication and deal with follow-up
issues.
Routine enquiries will ordinarily be retained only for as long as reasonably necessary. Correspondence concerning
complaints, copyright, legal claims, contracts, editorial disputes or regulatory matters may be retained for longer.
Newsletters and Direct Marketing
Where newsletters are offered, we may use your email address to send the material you requested.
We may use a specialist mailing provider to store subscription records and deliver messages.
You can unsubscribe by using the link in a newsletter or by emailing
Roper.Penberthy@prat.UK
.
We may retain a minimal suppression record after an unsubscribe request so that we do not accidentally add the address
back to a marketing list.
Cookies and Similar Technologies
Cookies are small files or identifiers stored on or accessed through a visitor’s device. They can support basic
Website operation, remember choices, measure usage and assist advertising.
The Website may use:
Strictly necessary technologies:
required for security, consent management, page delivery, load balancing or other essential functions.
Preference technologies:
used to remember settings.
Analytics technologies:
used to understand traffic and Website performance.
Advertising technologies:
used to deliver, limit or measure advertising.
Embedded-content technologies:
used when displaying material supplied by services such as video, social-media or other external platforms.
Where consent is legally required, Link and Lace should request consent before using non-essential cookies or similar
technologies. Continued browsing alone is not necessarily valid consent.
Visitors should be able to accept, reject or adjust non-essential cookie categories through the Website’s cookie
controls.
Browser settings may also allow you to block or delete cookies. Blocking necessary technologies can prevent parts of
the Website from operating correctly.
Analytics
We may use analytics services to understand matters such as:
The number of visits.
Popular articles.
Approximate geographical regions.
Browser and device categories.
Referral sources.
Website errors and performance.
Where reasonably practicable, analytics information will be aggregated, truncated or otherwise limited. Non-essential
analytics should operate only in accordance with the visitor’s consent choices where consent is required.
Advertising and Affiliate Services
The Website may use advertising and affiliate providers.
These services may receive information when you view or select an advertisement or affiliate link. Depending on the
provider and your consent choices, this may include cookie identifiers, device data, referral information and
transaction confirmation.
Independent retailers and affiliate networks process information under their own privacy policies.
Link and Lace generally does not receive complete payment-card information when a purchase is made from an independent
retailer.
Embedded Content
Articles may include embedded videos, social posts, images, maps or other content from third-party services.
Embedded content may behave as though you visited the third party directly. The third party may collect technical
data, use cookies or track interaction, particularly when you are logged into its service.
Where required, embedded content may be blocked until you give the relevant consent.
Who May Receive Information
We may share limited personal information with appropriate service providers, including:
Website-hosting companies.
Content-delivery and security providers.
Email and newsletter platforms.
Website analytics providers.
Advertising and affiliate networks.
Comment-moderation and anti-spam services.
Cloud-storage and backup providers.
Professional advisers.
Regulators, courts, law-enforcement bodies or other authorities where disclosure is legally required or reasonably
necessary.
Service providers should receive only the information reasonably needed to perform their functions and should be
subject to appropriate contractual or legal obligations.
We do not sell ordinary contact details submitted through the Website as a standalone marketing list.
International Transfers
Some service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure an appropriate
legal transfer mechanism and suitable safeguards are used where required.
These mechanisms may include adequacy regulations, recognised contractual protections or another lawful transfer
arrangement.
Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected,
including legal, accounting, security and editorial requirements.
Typical retention considerations include:
Routine enquiries may be deleted when the matter is concluded and no longer reasonably needed.
Newsletter information may be retained until you unsubscribe, followed by a limited suppression record.
Public comments may remain while the relevant content is published.
Security logs may be retained for a limited period appropriate to detecting and investigating abuse.
Legal, contractual and complaint records may be retained for the applicable limitation period or longer where required
by law.
Backups may retain deleted information temporarily until the relevant backup cycle expires.
Retention periods may vary according to the nature and context of the information.
Security
We use reasonable technical and organisational measures intended to protect personal information against loss, misuse,
unauthorised access, alteration and disclosure.
However, no internet service or storage system can guarantee absolute security.
You are responsible for taking reasonable care when sending information over the internet and for keeping any account
credentials confidential.
Your Data-Protection Rights
Depending on the circumstances and lawful basis, you may have the right to:
Ask for access to your personal information.
Ask us to correct inaccurate or incomplete information.
Ask us to erase information.
Ask us to restrict processing.
Object to processing based on legitimate interests.
Object to direct marketing.
Ask for certain information in a portable format.
Withdraw consent.
Complain to a data-protection regulator.
Some rights are qualified and may not apply in every situation. Rights may also be restricted where exemptions apply,
including exemptions relating to journalism, freedom of expression, legal claims or obligations to retain information.
The right to object should be brought clearly to people’s attention, particularly where processing relies on
legitimate interests or involves direct marketing.
Your Right to Object
You may object at any time to the use of your personal information for direct marketing.
You may also object to processing based on our legitimate interests. We will consider your circumstances and stop
processing unless we have compelling legitimate grounds to continue or the information is needed for legal claims.
Send requests to
Roper.Penberthy@prat.UK
.
We may need to verify your identity before fulfilling a request. We will not ask for more identification information
than is reasonably necessary.
Complaints
Please contact us first so that we have an opportunity to address your concern:
Email:
Roper.Penberthy@prat.UK
Telephone:
+44 7745 526879
Address:
44 Carnaby Street, Carnaby, London W1F 9PS, United Kingdom
You also have the right to complain to the UK Information Commissioner’s Office.
Current complaint procedures and contact methods are available from the ICO.
Children
The Website is intended for a general audience and is not designed to collect personal information knowingly from
young children.
A parent or guardian who believes that a child has submitted personal information inappropriately should contact us so
that we can review the matter.
External Links
The Website contains links to independent websites.
This Privacy Policy applies to Link and Lace. It does not govern the privacy practices of independent retailers,
advertisers, social networks, designers or other third parties.
Review the third party’s privacy information before providing personal information.
Changes to This Policy
We may update this Privacy Policy when our Website, services, providers or legal obligations change.
The latest version will appear on this page with a revised “Last updated” date.
Material changes may also be highlighted through a Website notice where appropriate.
Contact Us
Questions, requests and complaints concerning this Privacy Policy should be directed to:
Roper Penberthy
Link and Lace
44 Carnaby Street
Carnaby
London
W1F 9PS
United Kingdom
Email:
Roper.Penberthy@prat.UK
Telephone:
+44 7745 526879
Important Publishing Note
Before publication, insert the legal name of the actual owner or business operating Link and Lace if it is different
from
Link and Lace
or
Roper Penberthy
. Also confirm which analytics, advertising, newsletter, hosting and affiliate services are actually installed. A
privacy policy must describe the site’s real data practices, not the digital equivalent of a beautifully tailored
imaginary suit.
