City of London

Get the HOTEST Fashion Insight from London

+44 7745 526879

Roper.Penberthy@prat.UK

October 5, 2026

Fashion Industry & Satire

‘A Mild October’: The Oldest Excuse in British Retail, and Why It Is Sometimes True

Every autumn a clothing chain blames the weather for its knitwear, and after twenty years of rolling my eyes I have decided to take the weather’s side Weather and the British Clothing Trade It is the first week of October. I am writing this in a cotton shirt with the…